The perfume label Wiener Blut has stood for top class fragrances since 2009. However, since the late 19th century, the name has also been linked to the humorous and lascivious opulent side of Vienna, as well as its hedonistic elegance existing somewhere between the classic and the modern. Alexander Lauber uses his brand to pass on all these elements in unique perfumes for those seeking something special.
In an interdisciplinary process of sharing and creating, Wiener Blut and Pohorec are working together on the development of innovative products, creative concepts and individual indulgence experiences which are entirely new in this form, breaking hitherto unknown ground.
